First launch of post-CNY: The Florence Residences

The 1,410-unit condominium in Kovan will be pricing its units from $678,000 onward


The Florence Residences will be the first couple of new launch projects to be launched for sale post-Chinese New Year and it’s set to preview from 16 February 2019 onwards.

Formerly housing Florence Regency, the new 1,410-unit The Florence Residences condominium will consist of 9 residential towers at 18 storeys tall each and the unit sizes will range from 474 sq ft for a 1-bedder to 1,679 sq ft for a 5-bedder.

According to reports, Florence Regency was sold for $629 million (or $842 psf ppr) via a collective sale back in October 2017.

Prices for The Florence Residences weren’t reviewed by the developer Logan Property (who is also the developer for the ongoing Stirling Residences), however, it’s believed to be in the range of $1,400 to $1,500 per square foot (psf).

Based on indicative prices, a 1-bedroom unit at The Florence Residences will start from $678,000. 2-bedroom from $878,000, 3-bedroom from $1.248 million, 4-bedroom from $1.7 million and 5-bedroom units from $2.449 million.

Logan Property has positioned its new condo project at Kovan as a ‘club-condo’ that encompasses the lavishness of living in a private residential development.

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It will comprise of 128 facilities and they are being grouped into 12 different clubs. For instance, the ‘Gourmet Club’ will have 7 dining pavilions with different themes each.

The Florence Residences Facilities

In addition, Logan Property will provide the residents with complimentary classes for yoga, cooking, baking and also flower arrangement.

At The Florence Residences, all residential units will be fitted with smart-home capabilities and features; top-notch appliances, and fittings.

One of the key selling points of the condominium project would be its close proximity to Hougang MRT station, which is set to an MRT interchange station for the future Cross Island MRT Line and the existing North-East MRT Line.

Market watchers are expecting as many as 60 new condo projects launch in 2019 and some other mega launches are expected to hit the property market by the end of 1Q 2019. One of them will be Treasure at Tampines (former Tampines Court) by Sim Lian Group.

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