Avenue South Residence
Another mega development by UOL Group in District 3 after the successful sale of Principal Garden
When the Avenue South Residence site along Silat Avenue was being sold by the government back in April 2018, analysts deemed the outcome of the tender as ‘underwhelming’.
The reason was because of the fact that only 1 developer submitted a bid for it and thus it was literally uncontested.
The $1.04 billion submitted by UOL Group, UIC and Kheng Leong has raised tons of questions from the property market as it seems like the developer has somehow overpaid for the Silat Avenue site, which is situated in a relatively ‘untested’ area with almost no private residential developments around.
The worse part is that it is not really close to any MRT stations.
However, if you have witnessed some of the launches developed by UOL Group within the last few years, it has been very well-known to make a statement and exceed market expectations. Other than the projects launched in 2018, they have practically no balance units available in projects which were launched prior to those.
So, will Avenue South Residence present itself to be an exceptional condominium development? Is Avenue South Residence at Silat Avenue a good buy? Let us take a look.
Avenue South Residence Developer
As mentioned above, the Avenue South Residence developer is a tripartite formed by UOL Group, United Industrial Corp (UIC) and together with Kheng Leong company.
UOL Group
UOL Group probably needs no further introduction as it is one of the biggest and most renowned property developers in Singapore and one of its major shareholders is none other than United Overseas Bank (UOB) – one of the top 3 financial institutes in Singapore.
It possesses an extensive real estate portfolio which mainly comprises of residential, commercial properties, hotels, and serviced apartments as well. Many of them are located in the prime areas of Singapore and overseas markets such as Malaysia and China; most recently the United Kingdom.
According to financial data, UOL Group has a total of $20 billion worth of assets.
Some of its notable new launch residential developments in 2018 include The Tre Ver at Potong Pasir and Amber 45.
United Industrial Corp (UIC)
United Industrial Corporation Limited (UIC) was established in Singapore since 1963, It first started off as a private company and was subsequently went public back in 1969.
The core businesses of UIC are mainly property developments and investments and became one of the major shareholders of the real estate development group, Singapore Land Ltd in 1990.
Since then, UIC has become a renowned property developer with an impressive portfolio comprising 2.5 million square feet of office space and a million square feet of retail space in Singapore alone.
One of the group’s most impressive residential development is the newly constructed V on Shenton (former UIC building) within the Central Business District (CBD) of Singapore.
UIC has also successfully ventured out overseas, in major cities such as Shanghai, Beijing, and London.
Kheng Leong Company
Unlike its fellow partners for developing Avenue South Residence at Silat Avenue who started off in the real estate industry since Day 1, Kheng Leong began as an international spice and commodity trading firm back in 1949.
Over time, the firm has kept up with the ever-changing financial and business landscape which eventually led it into real estate developments and investments.
Today, Kheng Leong has a strong growing portfolio which comprises of real estate development projects, through collaborations or direct investments with other major firms, being established across some of the biggest cities in the Asia-Pacific region – such as Shanghai, Hong Kong; others in London and in Los Angeles as well.
As a private company, Kheng Leong has set up a base office in Shanghai in order to tap on the potential growth of China as it continues to seek opportunities for compelling investment.
Avenue South Residence Location
Avenue South Residence is being located along Silat Avenue, just right opposite the Lee Ah Mooi Old Age Home. In terms of location, this new condo at Silat Avenue, District 3 of Singapore probably checks most of the boxes for homebuyers.
Just on the surface and preliminary details, you seriously can’t ask for a better location than being just next to the Central Business District (CBD) – where the heartbeat of Singapore is.
So what does the location of Avenue South Residence – within the Kampong Bahru estate has to offer?
A unique lifestyle involving the past, present, and future
Similar to the Tiong Bahru estate, the Kampong Bahru area is filled with rich history and heritage since the nation was established. In fact, this unique nostalgic lifestyle which residents at Avenue South Residence will get to experience stretches all the way to the Chinatown precinct.
On the other side, you will get to enjoy the modern-day convenience as plenty of renowned malls just within close proximity to Avenue South Residence.
One of them is the Vivo City Mall (the closest one), where you will find one of the largest supermarkets in Singapore, movie theatre, restaurants serving various types of cuisine and a wide range of retail stores.
One of the key benefits of living at Avenue South Residence at Silat Avenue would also be its close proximity to Sentosa – the perfect location for a weekend retreat with your family or your loved ones.
While other locals and foreigners travel a long way from other parts of the country and the world to visit Sentosa, it will only take you less than a 10 minutes’ drive to reach there, as a resident at Avenue South Residence.
Another key landmark within the area would be the future Greater Southern Waterfront city.
It is set to be the biggest development in Singapore’s history across 1,000 hectares of land (three times the size of the current Marina Bay precinct). This move will provide a seamless linkage between the key places of interest in Marina Bay, Sentosa, and Labrador Park – creating a unique waterfront living experience.
Within the future Greater Southern Waterfront city, you will probably see more skyscrapers, a waterfront promenade that is 30-km long and a green corridor linking to various nature spots in the southern region.
This is what AECOM (commissioned by the URA) has planned out for this mega project.
Connectivity via various expressways
For drivers, it would be an absolute breeze traveling to the northern and western region of Singapore as the entry points to Central Expressway (CTE) and Ayer Rajah Expressway (AYE) are just less than 5 minutes away.
Via the CTE, prominent places such as ION Orchard shopping mall and Great World City mall are both located just a mere 10 to 15-minute drive away. And if you heading the core region in the western part of Singapore, such as the Jurong Business District, it will only require you a 20-minute drive via the AYE.
Nearby schools for the young ones
If getting your child into a good primary school is one of your top priorities in life, you’ll be glad to know that Avenue South Residence is situated within the 1 km radius of Radin Mas Primary School and CHIJ (Kellock).
Other than these two, there are still other primary schools such as Zhangde Primary School and Cantonment Primary School – which are still within the 2 km radius.
Within the same region, you will even find top educational institutes for those who are seeking for tertiary studies, such as the National University of Singapore (NUS), Singapore Polytechnic and the Management Development Institute of Singapore (MDIS).
Any other amenities nearby
At Avenue South Residence, you will be well-served by some of the eateries and shops which are located along the HDB flats right along Jalan Bukit Merah – all within a 5-minute walk away.
Some of these amenities include a laundry shop, a beauty salon, a coffee shop and most importantly, a fair price shop (exactly located at 150 Silat Avenue).
One of the most prominent amenities in the area would be the Singapore General Hospital (SGH) – one of the nation’s biggest medical facilities. Of course, I’m not saying that you will require the services there all the time, but it’s always good to know that the best medical aid and support are just around the corner if you ever need it.
Near Cantonment MRT Station and Outram MRT Station
Back in October 2015, the Land Transport Authority (LTA) of Singapore announced that the ‘loop’ for current Circle MRT line will be completed with 3 additional stations situated in the downtown core. They are Keppel, Cantonment, and Prince Edward MRT station.
The Cantonment MRT station, due for completion by 2025, will be the closest station to Avenue South Residence at Silat Avenue. Based on the existing routes, it will take around 15 minutes of walking to reach the train station (according to Google Maps).
However, you may also choose to walk along the Greenway Corridor or Rail Corridor (to be completed by 2023) via a park right in front of condominium – which will cut the walking duration to Cantonment MRT station approximately by half (to around 7 – 8 minutes instead). Just look at our estimation based on the tools provided on OneMap.sg.
Avenue South Residence Floor Plan and Unit Types
According to the preliminary information from the developer, there will be a total of 1,074 units across two residential towers (each tower is 56 storeys high) and five low-rise residential blocks (each 4-storey tall).
In addition, there will also be a total of 8 commercial units situated on the ground of the low-rise residential (conservation) blocks within the condominium at Silat Avenue.
It has a total land area of 245,974.6 sqft and it will be expected to TOP by the end of 2023.
Avenue South Residence will have a wide range of units types from 1-Bedroom to 4-Bedroom.
- 1-Bedroom (474 to 527 sqft)
- 2-Bedroom (646 to 807 sqft)
- 3-Bedroom (936to 1109 sqft)
- 4-Bedroom (1496 sqft)
- Penthouse (883 to 1668 sqft)
Here are the Avenue South Residence floor plan for reference.
1-Bedroom Floor Plan
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2-Bedroom Floor Plan
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3-Bedroom Floor Plan
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4-Bedroom Floor Plan
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Penthouses
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The official Avenue South Residence floor plans will be released by the developer during its special preview before the launch.
If you are keen on this project, do drop us a note using the form below and we will keep you posted.
Avenue South Residence Price Guide
The following table shows the Avenue South Residence price guide released on 28 August 2019. Do note that the prices are subjected to discounts and future changes, so do feel free to check with us on the latest pricing and availability.
| Unit Type | Block | Size | Starting Pricing |
| 1-Bedroom Classic | Heritage | 474 – 495 sqft | $858,000 |
| 2-Bedroom Classic | 657 – 807 sqft | $1,150,000 | |
| 2-Bedroom Classic Premium | 807 sqft | ||
| 3-Bedroom | 947 – 1001 sqft | $1,600,000 | |
| 1-Bedroom | Horizon | 527 sqft | $970,000 |
| 2-Bedroom | 657 sqft | $1,190,000 | |
| 2-Bedroom Premium | 689 – 732 sqft | ||
| 3-Bedroom | 947 sqft | $1,700,000 | |
| 3-Bedroom Premium | 1109 sqft | ||
| 4-Bedroom | 1496 sqft | $2,650,000 | |
| 1-Bedroom | Peak | 527 sqft | $1,195,000 |
| 2-Bedroom | 657 sqft | $1,474,000 | |
| 2-Bedroom Premium | 689 – 883 sqft | ||
| 3-Bedroom | 947 – 1119 sqft | $2,064,000 | |
| 3-Bedroom Premium | 1109 – 1302 sqft | ||
| 4-Bedroom | 1496 – 1668 sqft | $3,216,000 |
Based on the land cost of the Silat Avenue site at $1,138 psf ppr, it’s clear that UOL Group is setting a realistic average price for Avenue South Residence from as low as $1,780 psf for the Heritage units to $2,250 psf for the Peak units (from 40th floor upwards).
Avenue South Residence Showflat
The Avenue South Residence showflat will be located next to Redhill MRT station and Alex Residences.
The official launch is expected to be during the 1st week of September 2019, however, the opening hours for the preview are yet to be announced.
So, do give us a call at (+65) 6631-8384 or send us a message using the form below so that you’ll know first-hand when the showflat is open for viewing.
In the meantime, here are some of the Avenue South Residence showflat artist impressions for your reference.
Avenue South Residence Showflat Impressions
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Avenue South Residence Review
Based on the above information, the location of Avenue South Residence does seem to be the main draw of this condominium project and it could possibly ride on the recent hype created by Sky Everton and One Pearl Bank.
Here are some of the reasons why Avenue South Residence may actually be a good buy in today’s market.
Greater Southern Waterfront City
As the government recently released more information on future development plans for the Greater Southern Waterfront and the CBD under the 2019 URA Master Plan, it does seem to be a big draw for those who are considering to buy a unit at Avenue South Residence.
It is one of the biggest, if not the biggest development plan that the government has set out since Marina Bay back in 2006.
If you remember how Marina Bay was like in the past, it was literally just a spot where people hang out over a steamboat dinner, play some arcade games and the only popular outdoor activity to do in the area was kite-flying.
Since the development of Marina Bay took place, the precinct enjoyed a tremendous amount of growth, especially in the real estate segment.
Here’s what the Prime Minister of Singapore, Mr. Lee Hsien Loong had to say about the Greater Southern Waterfront during the National Day Rally 2019.
Being 6 times the size of the existing Marina Bay precinct, things do look promising for the Greater Southern Waterfront. The fact that Avenue South Residence is practically fronting it, you will get to witness this transformation happen right before your eyes.
And chances are, you and I will never be able to see such major transformation and development take place ever again in our lifetimes.
Reputable developer with an excellent track record – in both quality & price
If you’ve been a big fan of condominiums developed by UOL Group over the last couple of years, I’ve got to say that not many property developers could rival them in terms of quality and price point.
Unlike some other local-bred property developers, UOL Group’s interest has always been about building quality homes and offering tremendous value to homebuyers.
I mean, when was the last time UOL Group actually developed a small-size, or boutique residential project? Just look at their corporate portfolio and you will find none.
The developer, in fact, has an astounding portfolio filled with rich experiences of building top-notch condominiums in Singapore.
Throughout my career as a realtor, I have seen and marketed some of its developments such as Thomson Three, Botanique at Bartley, Principal Garden, The Clement Canopy, and Seventy St Patrick’s.
And guess what, all units were 100 percent sold out, regardless of whether the property market was on the upturn or downturn. It simply shows how attractively UOL Group actually priced its projects according to market sentiments.
Thus, looking at the Avenue South Residence price guide, I personally feel that it’s definitely within a reasonable range if we were to compare it with some of the earlier new launch condos which I’ve mentioned.
Here’s a quick comparison with some of the other projects nearby; in the same district.
| PROJECT NAME | TENURE | AVERAGE PSF ($) |
| Avenue South Residence | 99-Year | $2,015 |
| One Pearl Bank | 99-Year | $2,378 |
| ARTRA | 99-Year | $1,947 |
| Stirling Residences | 99-Year | $1,837 |
| Margaret Ville | 99-Year | $1,811 |
| Rivière | 99-Year | $2,909 |
The average per square foot (psf) quoted for each project above is based on transactions recorded between 1 March 2019 to 31 August 2019.
You can actually see an interesting trend, showing how these projects are priced according to their proximity to the downtown core central of Singapore.
Hence, it’s further justified that Avenue South Residence is fairly priced.
So is there really nothing to pick on Avenue South Residence?
Well, if I have to pick on something, the only downside would have to be the total number of units within this development.
1,074 units spreading across just 2 residential towers and a couple of low-rise blocks – it just makes the condominium looks incredibly dense. It would be nicer if they have 1 or 2 more residential towers in order to give residents a little bit more exclusivity.
If you want to know how does it feel to live in such condominiums with just 2 main towers and tons of units, one similar instance is Commonwealth Towers – 845 units, with 2 residential blocks at 43 storeys tall. It was completed back in 2018.
Having said all that, honestly, I feel that the prospect of the Greater Southern Waterfront will bring immense upside to Avenue South Residence.
However, that’s just the tip of the iceberg.
What really matters the most for me is really the quality, price, and location; there is really nothing much to complain about Avenue South Residence.
It’s not near an MRT, yes. And that explains the lower price point.
It is certainly going to one of the most iconic residential development within the precinct and is definitely worth considering if that’s the kind of property and location which you truly fancy.
If you ever need more advice or questions about my review on Avenue South Residence, you can simply reach me using the contact form below.